Social Media Tips & Blog

Writing for Your Nonfiction Email List

Your nonfiction email list subscribers may have signed up when you offered a valuable free report. Perhaps you shared tips from your book. To keep your email list subscribers you'll need to continue offering valuable content with each email you send. When you do this your readers will come to know that you are an authority in your field. It's you they'll turn to when they need information on the topic you're an authority on.

Don't hold back thinking you'll save it for your next book. You can still include it in the book, perhaps expanded with more details and statistics. In fact, you'll be more likely to sell more books to your list because they will have a taste of what's in it. As with any other marketing, remember the 80/20 rule and provide 80% content to 20% book marketing in your emails. … more … "Writing for Your Nonfiction Email List"

Best Times to Post on Social Media: Rules vs Principles vs Reality

There is no "best time to post" on any social media.

Any study that claims to reveal the perfect time to post on any social media platform is, instead, revealing the mathematical results of an algorithm they used to calculate certain (possibly beneficial) outcomes at one particular moment in time, for some general group of posters.

No one can possibly tell you when the bulk of your followers and potential followers will be ready to receive your message. There is no calculation to allow one post to be carefully planned to accomplish more than some other post.

Here's what works: consistent persistent personal relevant content.

Always has. Always will. No trickery or algorithms needed.

Update

An article by the social media management tool company Buffer makes the same point with more specifics.

3 Ways to Expand Your Twitter Network

Twitter is still a major part of my social media marketing efforts. More traffic comes to my client's websites from Twitter than anywhere else. It's a great place to engage with others, start conversations, and have your content shared by your connections.

How can you expand your Twitter network so you have more connections to engage with and share your content?

  1. Mentions. Using the @ symbol to tag someone else and talk about what they are doing. When you share your connections' valuable and relevant content, they will reciprocate. Their followers see that you have valuable content and may follow you.
  2. Hashtags. Use hashtags to find profiles interested in the same topics you are interested in. This is particularly helpful if you're attending an online event where everyone is using the same hashtag to tweet about the event. As an example, each time the Nonfiction Writers Conference has an online conference, they use the hashtag #NFWC. Find other people using the same hashtag and connect with them.
  3. Lists. Create Twitter lists. Lists are great tools for finding content to share within a certain topic, and to find other people interested in the same topic. When I'm notified that I've been added to someone else's list, I then see who else is on that list and follow them as appropriate.

… more … "3 Ways to Expand Your Twitter Network"

How to Get Book Reviews

Book reviews help your potential readers decide if your book is right for them. (They also help folks determine that your book isn't right for them, which helps your real fans self-identify.) The more reviews you have, the better your potential readers can determine if it’s a book they want. There are several ways to get book reviews.

One way is to be proactive and ask your readers for an honest review. You can include a request for a review at the end of your book – both in your print copies and digital versions. You might say, “Thank you for reading my book. I hope you enjoyed it. If you found the book useful, please leave a review on Amazon. Reviews keep me encouraged to keep writing.” Include a link to your book page so it will be easy for them to find it to review.

Another source of reviews is to ask those who have written a cover blurb. Once the book has been published, ask them if they would mind posting their review on Amazon.

On Amazon, find reviewers of similar books who include contact information in their profile. Reach out to them with a message such as “I saw you reviewed [title of book in same genre as yours]. I wondered if you’d be interested in reading [title of your book]. I’d be happy to send you a free digital or print review copy. I’d appreciate your honest review at Amazon. Thank you.”

There are other online reviewers and bloggers who review as well. If you offer to send them an ARC (Advanced Review Copy), they may be more than happy to post an online review or review the book on their blog.

… more … "How to Get Book Reviews"

Why You Need a Facebook Page

Why you need a Facebook pageBecause Facebook is the most popular social network right now, you want to have an author Facebook page. This is different from your personal profile. A page will allow you to see insights on which posts are most popular and when your fans are most likely using Facebook. This helps you create posts that your audience will want to share and you can post them at the times most likely to be seen by your fans.

Everyone seems to be on Facebook and enjoys sharing updates and fun images. Since Facebook is a social media network, it shouldn't be used just as a promotional tool. Use it to engage with your fans by asking for their feedback, sharing valuable tips from your book, answering reader's questions. You can even post short videos and do live videos to connect directly with fans.

To see how well your posts are doing, click on the "Insights" tab to find data related to the number of people who have seen your posts over a specific period of time. The numbers represent your fans and friends of fans who have seen your posts. You'll want to check your page views in Insights as well to see the demographic of your audience.

… more … "Why You Need a Facebook Page"