Social Media Tips & Blog

Facebook Updates for Your Author, Book or Business Page

Facebook Updates for Your Author, Book or Business Page
Facebook Updates for Your Author, Book or Business Page

Though Facebook updates can be longer than a Twitter update, you still want to keep it brief. People like bite-sized chunks, not huge mouthfuls. If you have more to say, include a link to your blog post with more details.

Keep your updates positive. This is not the place to publicly air your grievances or get into a negative conversation with a reader or client. If someone posts to your page about an issue or problem, contact them privately using the ‘message’ feature and arrange to talk with them personally via email or phone. Remember, anything you post on Facebook is in public view. You can come back and publicly share the positive outcome of course!

Post daily at a minimum but not constantly. I’d recommend no more than about three posts per day – and spread those out over the day. Keeping active on your page means you’ll be more likely to get more “likes” on your posts, more comments, and more shares. If you’re posting every hour though, people may get annoyed at seeing so many of your posts in their feed and then ‘unlike’ your page.

To increase engagement, post questions that encourage conversation and interaction. Be sure to also like and comment on other business pages as your own page to increase our visibility and interaction.

Now go have fun!

Build Your Audience With Your Blog

Build your audience with your blogTo effectively build a strong audience for your blog, you need to clearly define the purpose of your blog. Who are you trying to reach? What message are you trying to convey? Your content needs to be of value to your audience. You may find it helpful to read other blogs with similar content to get ideas for yours.

Your audience will abandon you if you don’t blog regularly. Be consistent. I can tell you from personal experience that when I’ve slacked off and use the hit-or-miss method of blogging, my readership dwindles. When I post regularly, my audience grows. If possible, post at least weekly. It’s very helpful to create a reserve of blogs and schedule them ahead of time for times when you don’t have time to write. Some choose to spend a block of time monthly to create all their posts at once and then schedule them out over the month.

Your posts will catch your audience’s eye if they have good titles. For more information on how to create attention-grabbing titles, read this guest post by my friend Deb Lamb. Another way to grab attention is to include a photo or image.

Invite your audience to comment on your blog. Yes, this does mean you’ll need to moderate comments. Use a tool like Askismet to catch most spam comments and you won’t spend too much time moderating junk comments. Allowing comments allows a way for your audience to interact with you and each other.

Please share your thoughts below.

Tips to Build Your Email List

Sign Up Now for Our NewsletterEmail marketing is still going strong! It’s a very effective way to stay in touch with people who want your services or product. Since people chose to sign up to be on your list, you know these are people who want to hear from you.

If you have a solid social media presence, that’s a great place to start to build your list. Your fans and followers on social media have already shown an interest in you, your book, your business since they are following you. Take the initiative and invite them to sign up for your email list too. Here are a couple of ideas for messages you might send out on Twitter, Facebook, and LinkedIn weekly asking your followers to sign up for your email list.

Sign up for our newsletter and receive your free report [title of report] [link where they can sign up for email list]

If you enjoy reading my blog, sign up for my email list for all the latest news & updates. [link where they can sign up for email list]

More tips to build your email list:

  • Your website should have a prominent invitation to sign up for your email list.
  • Offer a freebie for signing up for your list – a free report, tips sheet, or sample copy of a chapter from your book.
  • Add a signup box to your Facebook page. If you use Constant Contact or MailChimp, they have an easy way to integrate a sign up page with Facebook.
  • Include a signup link in your email signature.
  • Mention your newsletter in your book and invite readers to sign up at your website.

If you'd like to sign up for my newsletter, you can do so here.

What other tips have you found useful in building an email list? Please share your thoughts in the comments below.

Interacting with Your Audience on Social Media - Dos & Don'ts

Interacting with Your Audience on Social Media
Interacting with Your Audience on Social Media

A recent article at Upwork notes that, “depending on your specific industry, if your company does business in the U.S., it’s likely that between 70 and 90 percent of your customers are on social media.” As business authors and entrepreneurs, readers of your book and your clients are also using social media. So it’s important for you to interact with your audience on social media.

Sometimes though things can get “ugly” on social media – and this can impact your reputation negatively. Here are some tips on how to interact with your audience on social media and avoid the “ugly”.

  • Start a conversation. Ask questions to engage your audience. If you see someone else’s post that is of interest to you and your audience, respond directly to that post and start conversing with people.
  • Reply to comments and messages from followers and fans on Twitter and Facebook. Your audience needs to know you are listening to them and any concerns they have. If you do not reply, they will go away – and may take other fans with them.
  • Respond promptly. This is especially important if your audience has a concern they need addressed. If they have sent you a message via social media about a potential problem in your business, ignoring it won’t make it go away. In this fast-paced world, you need to respond as quickly as possible to keep your audience engaged.
  • Ask for feedback. A great way to keep your audience engaged is to ask for their feedback – on a particular product or service, what they’d like to see from you next, what problems or concerns they have, etc. This is the part where it could get “ugly” – so be careful. If you get some negative feedback, don’t use social media to retaliate! This leads to my next tip:
  • Take it offline. That’s right – it may be time to take the conversation offline, away from social media, and make a personal connection with a personal message, phone call or email. Find a way to connect with the individual who has a problem and resolve the issue as quickly as possible – in a way that makes them happy. This is turn can lead to the next tip:
  • Share the feedback. Once you have a happy client, now is the time to share that positive feedback resulting from how you handled the situation quickly and in a way that led to a win/win. 

Interacting on social media can be a lot of fun. It doesn’t have to take a lot of time either. Plan to spend even 10 minutes a day on Twitter – start a conversation, reply to a comment, ask a question, share a fun story! Do something! You may be surprised where it leads.