Hootsuite is a great tool to use to help you manage all your social media networks from one dashboard. Here are a couple of tips to help you use it effectively.
Create streams in Hootsuite to monitor Twitter mentions, retweets, inbox messages, keywords, competitors, and much more. Check your streams daily and reply to mentions, thank people for retweeting, respond to messages, see what your competition is up to, etc.
Use the “Quote tweet” feature in Hootsuite. When you choose to retweet it comes up with an option to “Quote.” Use this feature periodically and add a relevant comment to the retweet quote. This will also allow you to add 116 characters of commentary in addition to the 140-character limit of the quoted tweet. This can also be done directly from Twitter. When you click the retweet icon, simply add your comment in the box that appears.
Hootsuite has just integrated Instagram as well. Please share your tips on how to use Hootsuite below in the comments section.
Growing your network of followers on Twitter will help you gain more exposure for your business, your book, your product. Here are some tips to gain more quality Twitter followers who are interested in what you have to offer.
Follow other people who are in the same industry or have similar interests.
When following, make sure their account is active and they have posted recently. There is no sense in following someone who hasn't tweeted in the past 30 days or more.
Be sure they have a head shot image in their profile or at least their company logo. If their profile picture is of a flower, their cat, or some other image, they most likely aren't someone you want to follow or have follow you. Do NOT follow anyone who does not have a profile pic at all.
Create a list in Twitter of people to follow that are influencers in your industry or area of expertise. Be sure to follow each of them and then start following people who are following your influencers.
Follow people who use the same keywords or #hashtags that you do in their bio.
Unfollow anyone who is not following you back after 30 days and any accounts that are no longer active. This is especially important if you're just starting out and have less than 2,000 followers. Since Twitter only allows you to follow up to 2,000 UNTIL you have at least that many following you back, by unfollowing these inactive accounts and those not following you back, it frees your account up to continue following more people. So let's say you've hit the 2,000 and only have 1,500 people following you. You check your account and realize you have 50 people you're following who are not following you back after 30 days. You then unfollow those 50 and can now follow 50 more people.
On each of your other networks, Facebook, LinkedIn, etc., post weekly inviting your connections there to follow you on Twitter. You could post a message such as “Come like my Facebook business page for more great tips!” [include link to your Facebook business page]).
I'd love to hear what other tips you have for growing your Twitter following. Please share in the comments section below.
Determining what to post on your Facebook business page and what's the best time to post, you want to make the best use of the Insights provided by Facebook. So let's go through some basics to understand this feature better.
Once you are logged in to your Facebook business page, you want to click on the Insights tab as shown below.
Then click on the People tab.
Then you'll see these tabs: "Your Fans" and "People Reached"
Under the “Your Fans” tab you'll find the following information about the people who liked your page:
The percentage of women fans
The percentage of men fans
Where your fans are located by country and city
What languages your fans speak
Under the “People Reached” tab you will find information about the people your posts were served to:
The percentage of women reached
The percentage of men reached
The percentage of “your fans” reached for both women and men
Countries and cities reached
You want to take note of this information so you can be sure your posts are relevant to those seeing them.
Next click on the "Posts" tab. Here you will find information about the days and times your fans are online and reading your posts. In the example below I see that in a recent 1-week period my fans were online more on Tuesday and at 5 pm.
Scroll down a bit farther on that page to see more data on your posts engagement. You'll see how much organic reach your posts have as well as likes and comments. This information can be especially useful in seeing what topics your fans are most interested in and likely to share with their networks. This is also the place where you can 'Boost' your posts. This is a paid feature that some have found very useful.
It's a good idea to check your Insights tab at least monthly to monitor activity and plan your strategy for your posts in months to come.
I'd love to hear any other tips you have about using Facebook's Insights tab. Share your comments below!