You've written your nonfiction book and hope to build your business by promoting your book on social media. To get the best results, there are several factors to keep in mind. First, using social media marketing is not a guarantee of immediate increased book sales. Set realistic expectations and understand it takes time to build momentum. Social media marketing takes a long-term commitment as it an take six months or longer to even begin to see the beneficial results.
Start with a solid foundation to build on. The foundation of all your social media efforts should be your blog. Ideally you should commit to blogging twice a week. Not sure what to blog about? Include excerpts from your book and ask colleagues and clients to contribute posts relevant to your business. What need does your audience have that you fill? Write content that fills your audience's need. Consistent, great content will establish you as an authority and keep your audience engaged.
Another factor to get the best results is be committed to staying active on social media. You're in it for the long haul. Don't just use it for a couple of months and then give up because you're not seeing the results you expected. Consistent, long-term social media activity does produce good benefits.
Benefits to strategic social media marketing
There are other benefits than just book sales. Here are a few:
- Increased traffic to your website. Sharing your content on social media with a link back to your blog increases traffic. Others also will share, repost and retweet your content which also increases your website traffic.
- Enhanced SEO. Search engines index the major social media account activity so that your overall SEO ranking improves. That also leads to additional website traffic.
- Expand your network. As you use social media and grow your networks, there will be more people exposed to you and your business. This can also result in opportunities such as getting noticed by media and potential clients.
Provide consistent, relevant content and commit to a long-term strategy, and you will get the best results for your nonfiction book promotion using social media marketing.