Social Media Tips & Blog

Generate More Facebook Engagement

Generate more Facebook engagementWouldn't you like to generate more Facebook engagement on your page? I've been listening to various social media experts recently and have gathered some information about how to do this. I'll be implementing these tips for  myself and my clients.

The first thing you need to know is that 80% of Facebook views come from mobile devices. That means people are looking at your Facebook page from their phones and tablets. So check your page on your mobile devices and make sure your page is mobile friendly.

Next, Facebook has different ad types with different business objectives. Familiarize yourself with their Ads Guide so you can be sure to create an ad that will meet your specific objective. Should you create an ad to get more page likes? Experts, such as Dennis Yu, say no. To get better quality fans you are better off boosting a post instead of creating an ad.

In fact, I asked Dennis on a teleconference recently about ads versus boosting posts. Dennis says it's better to boost posts if you want better engagement.

The first step would be to create a post worthy of being boosted. Your posts should contain content that delights and is entertaining, or content with interesting facts. Dennis suggests including links to what he calls "high authority" sites that mention you, your brand, business, or book.  Video is very popular. But don't just post your YouTube video. Post your video directly to Facebook for the best results.

Once you've got an engaging post, now you want to boost it. You can do this for as little as $1 per day with good results. You can choose the audience you want to see this post and can include your fans, media contacts, and industry influencers.

So now off to try to get more Facebook engagement! Please share your tips or ask any questions in the comments section below!

 

The Ultimate Approach to Social Media in 2016 and Beyond (Infographic)

As we move into 2016, the landscape of social media is changing once again. As always, we need to start thinking about social media differently if we want to stay ahead of the curve. Today we’ll look at several ways social media is changing in 2016 and beyond.

Next I’ll show you an infographic that allows you to harness the best practices of today’s top five social media platforms. Let’s get started!

The Landscape of Social Media Marketing in 2016

When preparing your social media strategy, you should begin by starting a blogging resource. This will allow you to create an entire database of information and content that is valuable to your readers. You’ll be glad you did when you see these three ways social media is changing in 2016:

  1. Organic Reach is Dwindling

Whether your on Facebook or Twitter, organic reach is becoming more and more difficult as increased amounts of content are shared on a daily basis. To combat this, you’ll need to start producing content that is relevant and timely for your readers. This will increase the odds that it hits their timelines/feeds.

  1. You’ll Need to Start Investing

Promoted Tweets and boosted posts? Today’s social platforms know what they can do for a business, and now they’re going to start charging for it. It’s important to follow social media’s best practices when you’re seeking organic traffic, but its doubly important when you’re paying for it.

  1. Visuals and Varied Content Types are Required

The last thing you’ll need to consider is the types of content you’re sharing. That means you need to mix up your strategy across sharing links, posts, visuals, and videos. A varied approach to social media will be key moving forward.

Social Media’s Hidden Secrets (Infographic)

The power of these platforms is only growing. This infographic will help you harness each one to its fullest potential. Check it out and let us know how it helped you in the comments below!

Social Media Image Sizing Cheat Sheet

What Does It Cost for Social Media Marketing Services?

How much does social media marketing cost?
How much does social media marketing cost?

When prospective client contacts me to learn about the social media marketing services I offer, the question on their minds is – what’s this going to cost? Sometimes when they find out my fee, they are taken aback. So I did a little research to find out what other companies are charging for social media marketing services. It was my turn to be taken aback!

One company has a generic proposal for Package A starting at $4,000 per month for marketing on three social media channels. You can learn more about their services here.

Mark Collier has done a couple of blog posts in the past about the cost of social media. His post for the costs in 2012 are interesting. He reached out to some friends and consultants that offer Social Media marketing services to their clients who gave him their rates so he could provide the most accurate price information. His results for a Social Media Strategy Audit showed that most charge anywhere from $5,000 - $10,000. More results can be found here.

Another company provides this table of their pricing.

Finally, there is the Peace of Mind Package provided by HavePresence.com. Their pricing just to update Facebook and Twitter is $995 a month and if you want updates on other social media platforms, you’re looking at $1,995 a month!

So what does it cost for social media marketing services? It depends on who you choose. These are just a few of the many choices I found doing a Google search. As you can see, the fees can range from $995 per month for a few updates on Facebook and Twitter to up to $4,000 per month or more!

Next time a prospect asks me why I charge so much, I’m going to refer them to this blog post and tell them the question they really need to ask is why do these companies charge so much. I charge what I do because I know the work involved and also want to keep my rates affordable for my clients.

More important than pricing is finding a social media consultant that you can trust and that will work with you to determine the best strategies for your specific needs. Be sure to ask for references and find out if they are reliable and responsive.

Breaking Through to a New Mindset for Social Media

Telesummit Spring 2016 Presenters at NAMW
Telesummit Spring 2016 Presenters at NAMW

On May 6, 2016 I will be presenting on the topic of "Breaking Through to a New Mindset for Social Media" during the 2016 Spring Telesummit hosted by the National Association for Memoir Writers.

During this discussion I will share why a transformation to a new mindset is important to memoir writers using social media. I will explain how to break through the resistance memoir writers may feel to using social media. Attendees will learn how social media can be used effectively in just 15 minutes a day. They will also learn specific strategies and processes that are fun and easy to use. If you’ve been holding back from using social media or want to learn how to use it to share your message and not just market your book, you won’t want to miss this discussion.

What You Will Learn:

  • Why Social Media Matters for Memoir Writers
  • Where to Start in Social Media
  • Strategies & Processes to Use Effectively
  • How to Manage Your Social Media in 15 minutes a day

It's free to all so come sign up!

 

How To Get Awesome Testimonials

How to Get Awesome Testimonials
How to Get Awesome Testimonials

Testimonials from satisfied clients help build trust and gain new clients. Don't hold back from asking for a testimonial from your clients. Since clients will sometimes say they want to provide a testimonial but then get busy and forget, here are some tips to get awesome testimonials.

  1. Create a simple web form at your website for clients to submit their testimonial online.
  2. Ask for a short video testimonial.
  3. Ask your client if you can use a complimentary email they've sent you as a testimonial.
  4. Create a sample testimonial that your client can tweak and make their own.
  5. Ask your client to be specific, testifying to specific benefits they have received using your services.

The best time to ask for a testimonial is just after  your client has told you what a great job you've done!

Read what some of our clients have to say about using our services.

What other ideas have you used to get awesome testimonials?