Social Media Tips & Blog

Get the Best Results for Your Nonfiction Book with Social Media

Get the Best Results for Your Nonfiction Book with Social Media MarketingYou've written your nonfiction book and hope to build your business by promoting your book on social media. To get the best results, there are several factors to keep in mind. First, using social media marketing is not a guarantee of immediate increased book sales. Set realistic expectations and understand it takes time to build momentum. Social media marketing takes a long-term commitment as it an take six months or longer to even begin to see the beneficial results.

Start with a solid foundation to build on. The foundation of all your social media efforts should be your blog. Ideally you should commit to blogging twice a week. Not sure what to blog about? Include excerpts from your book and ask colleagues and clients to contribute posts relevant to your business. What need does  your audience have that you fill? Write content that fills your audience's need. Consistent, great content will establish you as an authority and keep your audience engaged.

Another factor to get the best results is be committed to staying active on social media. You're in it for the long haul. Don't just use it for a couple of months and then give up because you're not seeing the results you expected. Consistent, long-term social media activity does produce good benefits.

Benefits to strategic social media marketing

There are other benefits than just book sales. Here are a few:

  • Increased traffic to your website. Sharing your content on social media with a link back to your blog increases traffic. Others also will share, repost and retweet your content which also increases your website traffic.
  • Enhanced SEO. Search engines index the major social media account activity so that your overall SEO ranking improves. That also leads to additional website traffic.
  • Expand your network. As you use social media and grow your networks, there will be more people exposed to you and your business. This can also result in opportunities such as getting noticed by media and potential clients.

Provide consistent, relevant content and commit to a long-term strategy,  and you will get the best results for your nonfiction book promotion using social media marketing.

I.N.S.P.I.R.E. Your Social Media

Are you ready for some inspiration? Here are 7 things to consider in order to do something inspirational with your social media marketing efforts.

Inspire your social media effortsI.N.S.P.I.R.E. Your Social Media Efforts

I - Intention: In order to be effective using social media, you need to determine your intention, your goal. Is it your intention to build awareness of your book or business? Is your goal to sell more books, get more clients, grow your fan base? Once you clearly define your intention, you can develop specific strategies to realize your intention and grow your networks.

N - Niche: Who specifically are you trying to each using social media? You are not trying to reach everybody. You don't have the time, energy, or budget to reach everyone. Even if you did reach everyone, you couldn't handle all the work that would come in. Just as you clearly define a narrow target audience for your business, you also want to do the same thing for your social media accounts. You might even consider narrowing your efforts in social media by focusing on just one network - the one where you find your target audience. You may find your audience at LinkedIn, not Facebook. Focus your efforts on LinkedIn instead of Facebook or Twitter.

S - Subject: What subject, or topic, do you want to share with your social media network? Your main area of expertise should be the focus of what you post. You want  your audience to come to you as the expert in your field. If there is there a supportive area of expertise, post about that as well.

P - Passion: Here is where you can really get inspired and creative. Share your passion. Let it shine through in what you say and the images you create and share. Your audience will be able to feel that passion and be inspired to share what you post with their networks. This is where you want to use photos and videos to help your audience visualize your passion.

I - Integration: You are busy and may not have a lot of time to spend on social media marketing. There are many ways to integrate your social media that can save you time. Using plugins at your WordPress blog that integrate your social media accounts allows your blog post to be automatically shared on your social networks when it goes live.

R - Regular, consistent: This may be the area where I see the most need for improvement when prospects come to me for assistance. Posting regularly on  your social media networks so people can come to see you as an expert in your field is important. Your audience comes to know you and trust you.  Don't worry that you need to create lengthy messages. Keep it short and this will encourage others to share.

E - Engagement: People like to connect and engage with other people. If you want to see real progress using social media, then engage with your networks. Ask questions and then reply to those questions, comments, or suggestions. Ask where, when, would, and should questions. Don't ask why questions as they require people to think and on social media people want to answer questions that can be done quickly and succinctly. Ask  Share other people's posts and comment on them. Mix is up a bit and share something personal - a hobby or interest, the latest book you are reading, a photo of your pet. Don't over do it though. Another way to build engagement is to promote someone else in your network.

It doesn't take a lot of time and money to invest in social media. Schedule just 15 minutes a day. Each blog post should be sent out on all your social media accounts. You can just post the blog title and a link to it or pull out a couple of tips from your blog post and share. If someone else in your network posts something you know your audience will find interesting, repost, share, or retweet it. Share an inspirational or funny quote.

I invite you to share what you have done to inspire your social media marketing efforts in the comments below.

How To Create Headlines That Get More Clicks and Conversions - Guest Post

To get people to read your story, you need to have an attractive headline to get their attention at the onset. Once you get their mind set on your title, you are good to go. This makes it important for you to find ways to post an attractive headline. You need to grab the attention of the reader and make him want to read your content. The power of a headline lies in its ability to grab the notice of the person. The content lies secondary in this case.

The fact of the matter is that a lot of people ignore the significance of what a good headline can do. There is no wondering why a lot of informative content goes to waste. These contents may have been helpful to some people if only it had an eye-catching headline.

A great headline leads more people to read the corresponding content. A headline is successful in leading more people to read your content and watch your videos. You will end up with more followers and a bigger chance of engaging in conversion. How do you do this? Make sure your headlines are short yet very eye-catching. It should capture the interest of your readers in as few words as possible.

The infographic below guides you on how to create an attention seeking headline. It offers suggestions on how to write one that will make the reader go to your content. Follow the pieces of advice and start seeing your content convert to more clicks and sales!

How To Create Headlines That Get More Clicks and Conversions

9 Ways Authors Can Reach More Fans and Readers

9 Ways Authors Can Reach More ReadersAuthors, both fiction and nonfiction, want to connect with fans and readers. Here are nine ways authors can expand their reader base and create more engagement.

  1. Connect with your fans and readers on the following social media platforms.
  1. Encourage your fans and readers to share your social media posts by asking them to:
  • Retweet something you shared on Twitter.
  • Share a post from your Facebook Author page on their own Facebook timeline.
  • Repin something from one of yuor Pinterest boards.
  • Share one of your status updates on LinkedIn.
  • Comment on one of your Instagram posts.
  • Recommend on of your books on Goodreads to their friends.
  1. Ask your fans and readers to sign up for your newsletter.
  2. Share the link to sign up for your newsletter on all your social media accounts.
  3. Ask fans and readers to subscribe to your blog. Don’t forget to ask them to comment at the blog as well.
  4. Ask fans directly to buy your books.
  5. Ask fans to buy a copy of one of your books for a friend.
  6. Directly ask fans and readers to write a review of your book(s) on Amazon.
  7. Encourage readers to send you an email and share their thoughts, ask questions, and give suggestions.

Remind your readers and fans that supportive things like reviews at Amazon, comments at the blog, enthusiastic shares on social media and even personal emails help make you enthusiastic encourage you to keep writing.

 

 

 

Top 12 Tech Tools for Setting Up Your New Business

Top 12 Tech Tools for Setting Up Your New BusinessThere are many online tech tools available for setting up a new business. As a small business owner myself for the past 10 years, I’ve come to rely on several that I recommend. The top 12 I recommend are:

  1. Basecamp3 https://3.basecamp.com/ This is a very simple, web-based, project management tool. You can store files and create task lists with due dates that can be assigned to different team members. You can share folders with clients or not. There is no limit to the number of projects you can create. They offer a free 30-day trial without a credit card needed. This is a tool I use every day and it’s well worth the $29 per month I spend to be able to manage a variety of different projects with my various team members and clients.
  2. OneDrive - https://onedrive.live.com/about/en-us/ - Microsoft’s One Drive allows you to store all my files in one place online. Then access them from anywhere and from any device. It’s great for collaboration and provides real-time notifications when a document is being edited.
  3. Adobe Signhttps://acrobat.adobe.com/us/en/sign.html: The free version of this web-based tool has been all I've ever needed to get contracts sent and signed by all parties. The perfect tool for anyone who needs to get their contract signed quickly to commence work.
  4. QuickBooks Onlinehttps://qbo.intuit.com/: A great tool I use to track all my income and expenses. I can use it from anywhere since it's a web-based tool.
  5. Google Mail, Drive and Calendar-https://www.google.com/: I use Gmail for all my email needs, as well as all of Google's tools such as Drive, formerly known as Google Docs, and the calendar. With Drive you can create documents, spreadsheets and presentations. These can be shared and downloaded. You can upload your Word documents and Excel spreadsheets also and they convert very nicely. The calendar can also be shared so other team members know your availability.
  6. Free Conference Call - https://www.freeconferencecall.com/ - This free online tool allows you to have free conference calls. Invaluable when you need to include several people in one call.
  7. Skypehttp://www.skype.com/: This free tool can be used to speak with anyone else who has a Skype account. For a small fee, you can make calls to landlines and cell phones as well. There is also video conferencing. There are also free tools you can use to record your conversations if needed.
  8. WordPresshttp://wordpress.com/: If you don't yet have a blog and, you should set one up at WordPress. It's easy to use and the perfect way to show off your expertise.
  9. HootSuitehttps://hootsuite.com/: The free version of this tool is all you need to manage your entire social media presence from one place. The paid Pro version is vital for me and my team to manage our client’s social media accounts.
  10. Adobe Spark - https://spark.adobe.com/ - You can now create social media graphics and videos with Adobe Spark’s free graphic design app.
  11. Dropboxhttps://www.dropbox.com/: This is a file-sharing tool that can be synced with your computer. You can share links with colleagues and clients and invite them to a shared folder. It's very easy to use and serves as a good backup for files. There is a free version as well as a more robust paid business version.
  12. Jinghttp://www.techsmith.com/download/jing/: Jing is a free tool that allows you to create videos and take screenshots and then share them with anyone. This has been very useful in my business to show a client or team member where to find something on a web page or to provide instructions. Videos are limited to five minutes.

You may use other tools as well. Talk to other people in your specific industry to find out what other tech tools may be useful to you in setting up your new business.