Yes, I did choose to blog on Mondays about Marketing because both words start with 'M'. I also thought it would be good to start each week thinking about how to market your business.
Most small business owners understand that marketing is important. But they are overwhelmed with so much information and are not sure where to begin. They've heard of a marketing plan but don't have one in place. And if they don't see immediate results, they get discouraged and try something else.
Since a small business owner may never feel completely ready to begin marketing, now is the time to start. Marketing is a never ending process that will change and improve. Marketing needs to be maintained, monitored and adjusted.
I'm in the process of formalizing my marketing plan and marketing calendar and hope to be able to help other solopreneurs to do the same. Watch each Monday for more detailed information about how to market your business. In the meantime, check out the Guerrilla Marketing website.