Does your business have a weblog? Remember the four fundamental consumer needs from my book?
- Get it right
- Get it out there
- Give 'em advice
- Give 'em a voice
Those last two, proactive advising (a form of education) and allowing your prospects, suspects, and clients to speak up about your business—a 'blog' (short for 'weblog', an online journal or diary) provides those. You post a bit of business wisdom, the latest news in your industry, something interesting that happened in the shop, at the office, or with a client, and your readers post comments.
That last bit, the readers posting comments—that's the real value of the blog.
Seth Godin's blog (which I read every day) included this gem today: "The blog isn't about the writer, it's about the readers"
Yup; I'm still talking about customer-centric thinking. The sad reality is that, other than your mom, not many people will read a blog that's about you.
But O! so many people will read a blog that's about them.
If you want to know more about blogging for your business, Sue has written an eBook for her clients. It's straightforward and clear, packed full of how-to and why-to which will help you get started blogging, or make your existing blog a little better. For under $30 you'll get a questionnaire to jump-start your blog, and pages of densely packed, but clear and understandable, information and instructions on exactly what to do, why to do it, and how to do it. You can order it from her website.