Defining your target market can be challenging, especially when starting your virtual assistant business. But you may have been a VA for a while now and just realized you don't have a clearly defined target market. Now's the time to narrow your target so you can aim your marketing materials at a specific market.
Think about your current and past clients. What do they have in common? Are the majority women business owners? Do you find the majority are life coaches or in another specific industry? What about your values and beliefs? What are they and do your clients share those values and beliefs?
Now you can begin to define your target market based on the types of clients you've already worked with. Look for prospects that share your values and beliefs.
How did you define your target market?
Let us help you define your target market. Contact us for a free 30-minute VA coaching call.