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What's Your Specialty?

October 5th, 2009 by Sue L Canfield

Virtual assistants often provide administrative support to small business owners. This can cover a large range of tasks from monitoring email accounts and creating documents to making phone calls and mass mailings and a hundred other things.

However, my focusing on specialized work you can reach a specific target market and this allows your marketing to be much more focused. What are some industries a virtual assistant can specialize in?

1. Real Estate – many real estate agents need work done in areas specific to the real estate industry.

2. Accounting – more solo professionals now use Quick Books online and a virtual assistant may choose to focus solely on bookkeeping tasks.

3. Attorney – attorneys need specialized tasks and if you have the skills needed, this could be a very good market to target.

In addition to specific industries, virtual assistants may specialize in specific types of assistance, such as:

1. Social Media Marketing – using Twitter, Facebook, LinkedIn and other social media tools.

2. Article Writing – editing articles for search engine optimization and then posting on various article submission sites.

3. Blogs – creating and maintaining the solo professional’s blog.

4. Websites – updating the client’s website as needed.

These are just a few of the areas a virtual assistant can specialize in.

What is your specialty?

4 Responses to “What's Your Specialty?”

  1. Neilia Dudley Says:

    My specialty is doing genealogy research and helping business owners grow their business.

    As a Virtual Genealogist and Virtual Assistant it is my passion and specialty to help organize people and their paper work both past and present!

  2. Sarah Bradley Says:

    My specialty areas are: Business Plans, Awards Applications, Proposals and Powerpoint presentations and social media.

    I am a classically trained British Shorthand PA based in the UK and have worked at senior director and chairman level in various sectors including global merchant banking, personal financial services, IT, retailing, retail property investment, management consulting, manufacturing and advertising from multi-million $ global corporations through to entrepreneurs and sole traders.

  3. Christine Buffaloe Says:

    Hi Sue,
    It happened and I don’t know how! But alas, I became a VA who specializes in Social network management. I do many other projects, such as shopping cart set up, and of course customer service management, but my niche is Social media management.
    In fact, I was a guest on a teleseminar with Joan Stewart, aka, The Publicity Hound called “11 Missed Opportunities on Facebook”. You can find it at http://budurl.com/8ss7.

  4. Sue Canfield Says:

    Congratulations Christine. Social media management is an area more VAs are specializing in because more solo professionals have a need in that area.

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