How well do you know your list?
Who are the people on your list that receive your newsletter or blog? Do you have hundreds on your list? If so, do you know where they all came from? If you had to write each one of them an individual message, could you include something specific that you know they would want to hear?
We have an extensive network of people around the world that we stay in touch with via blogs, emails, newsletters, forums, etc. Some have opted-in to a newsletter or blog that we don't personally know. Otherwise, I can tell you something about just about everyone we to whom we send out a mailing.
Joel and I were recently getting ready to send out a mailing about our web design company, Spinhead Web Design. We wanted to announce our new service, Kindle Formatting. It had been a while since we'd sent anything out so we decided to review the list first to make sure that only people who would really be interested received our email.
We started out with over 300 on the list and pruned it to about 120. But I could tell you where every one of those 120 contacts came from - how we met, whether in person or online. We knew these were people that had either done business with us or were fans of ours. These all are people who are our fans. If they don't need our service, we know they'll refer someone else who does.
It's not effective to send eblasts out to those who are either going to ignore you or feel annoyed. But targeting our fans - that's effective!
Thank you to all our fans!