Have I got an amazing special for you!

You just know those words are going to be followed by a pitch, don’t you?

First, I’ll get the rant off my chest: telling me that you have $10,000 worth of ‘products’ for only $297 is selling, period. It’s not special, it’s not a gift. In fact, if these are electronic products with zero cost to reproduce, there’s no such thing as a ‘special’ price because even if I only give you a nickel, your profit margin on that sale was 100%.

Folks looking for yet another tricky advertising gimmick (you can tell them a mile off because all their prices end in ’7′) are delighted to imply that they’re giving you a gift, some amazing mega deluxe special extra deal, in order to make a sale.

Let’s stop corrupting what the words ‘gift’ and ‘special’ mean. Don’t you dare imply you’re doing someone a favor, and then ask them for money. Making a smaller profit isn’t a favor, it’s business.

Remember when you used to be able to ask someone out for coffee in order to get to know their business better? Smart folks realised that by unselfishly learning about others in order to send them qualified prospects, our networks grew and in the long run, it came back around to us.

Selfish folks figured this out, and started asking networking victims out to coffee to ‘learn about your business.’ And then, as soon as they’d trudged through the formalities, the hard sell started. Pitch pitch pitch.

Try asking someone out for coffee so you can learn about their business. Watch the panic in their eyes, the scramble for an excuse. Selfish sellers have done their best to suck the juice out of an unselfish but brilliant method of organically, humanly, growing your business.

Promise me that you, yes you, reading right there, will never resort to deception, no matter how subtle, in your marketing or your business. Promise me that if you offer a gift, it is truly a gift, with no thought of return. Promise me that your ‘special’ price is actually less than what you’ve actually sold for in the past, and explain why you’re reducing the price (otherwise, it just looks like you couldn’t sell it for a hundred so you’ll try fifty.) Promise me that you’ll stop ending prices in the number 7 because even if it works, it’s psychological trickery and it’s unethical and immoral.

Find someone who’s corrupting the gift culture which has been fundamental to civilization for thousands of years, and send them a link to this post. Let’s make sure everyone everywhere knows that we’re not gonna take it anymore. At the very least, the lazy clowns will have to find something else to corrupt.

Rise above the garbage and noise. You’re better than that. You know that, of course, but you’re afraid. I get it.

Sometimes being a hero is hard.

Calling all new and aspiring virtual assistants!

• How do you find your first client?
• What are affordable and effective ways to market your services?
• How can you attract and educate prospects with your website?
• How can you develop a business plan, blogging strategy and article writing strategy?
• How do you determine your rates and pricing structure?

Chief Virtual Officer offers an intensive 5-month course customized to your specific needs. Each month focuses on a specific area of your Virtual Assistant practice. Each week you will receive homework with specific strategies to implement in your business right away. In addition to two monthly coaching sessions via telephone, we will reply to all your questions via email as often as you like.

We are currently taking on new clients. Use the Contact Form to schedule your free 30-minute coaching session so you can determine if this is the right program for you.

Get all the details on our Coaching page.

Recently a personal interaction reminded me of an anecdote I read some years ago about tea. (I love tea, but this may be my first business lesson about it.)

When tea first arrived in England it was expensive. Not, a little bit pricey expensive, but prohibitive, only for the rich expensive. But it caught on quickly, because, well, it’s great.

One woman in the south took a full pound of her expensive cache and sent it to her sister in the north, telling her how marvelous it was. Her sister boiled it, dumped the black liquid off and served it like a vegetable. She wrote back about how terrible it was.

She’d prepared it like a vegetable, which she understood, instead of seeing it for what it was: something entirely new.

Some business folks hear about the ‘new marketing’ and assume it’s just more of the old marketing, except online. They still want instant results, measured in dollars return on dollars invested. They want ways to convince people to buy, no matter what they’re selling. They spend time and money bolting a website and blog and email autoresponders onto their old-school advertising.

They’re dumping the tea and eating the leaves, and then they wonder why it doesn’t work.

If you help your clients with their marketing efforts, you may, like the first woman in the story, assume that they’ll know how to brew a pot of social media marketing. Erm, tea. Whatever.

But, like the second woman, they don’t. They can’t. Because it’s so foreign to them, they have nothing to connect it to. Give information away, with no firm plan for monetising it? That don’t make no sense!

Had the first woman included some simple instructions along with her glowing praise, the story may have had a happier ending. Don’t leave anything to chance. Clients who are new to the new marketing will need a lot of hand-holding, a lot of encouragement and explanation and nudging.

Don’t assume they get it, unless you actually see them drinking the tea.

The first thing many newer virtual assistants wonder is how to get new clients. We’ve talked about this before in other blog posts and in our group coaching calls. I wanted to share with you what happened to me this week. Perhaps my story will help you understand how you can get new clients through word of mouth referrals.

I’ve connected with many great virtual assistants at FindVirtual. I’ve chatted via email or on the forums with many. One of the great VAs I’ve connected with is Vickie Turley. In fact, she’s even quoted in our book, The Commonsense Virtual Assistant – Becoming an Entrepreneur, Not an Employee.

Vickie recently released her book, What’s Love Got To Do With It?, How To Have The Perfect VA-Client Relationship. I contacted Vickie to ask her if she’d like to contribute copies of her book for the Client Communication Clinic for Virtual Workers in Vancouver. After several emails and a couple of phone conversations, we realized how well matched we were and that even though we are ‘competitors’, we could refer work to one another.

During the course of our conversations it came to light that Vickie needed a backup plan when she was unavailable to clients. All VAs should consider putting in place some sort of backup for when they need to go on vacation or are unexpectedly unable to handle their client work. After more conversation, Vickie and I came to an agreement and she hired me to be her backup as needed. In fact, she needed someone immediately since her client needed work done and Vickie was going to be leaving on vacation. So I now have a new client, as a backup for another VA, from connecting with Vickie.

Now her word of mouth referral has resulted in yet another client. Vickie told me about another VA who needed some assistance. Deb Howard Greenleaf needed some assistance with a variety of tasks so she could continue focusing on her tax and accounting business. Since Vickie and I had talked and hit it off, Vickie referred me to Deb. Deb and i had signed contracts for more than one project within a day.

So develop relationships and start referring people. You’ll find that you start getting new clients also from word-of-mouth referrals.

Using Facebook to promote your business is great – when done appropriately. Many of us have gotten so eager to share with others what we do or so desperate for work, that we post on our friend’s wall about our business hoping to get their friend’s business. This recently happened to me. I know this person wasn’t trying to offend me and even when to the extent of praising me as a leader in my field. I believe they thought that would make it okay to then post and solicit business for themselves.

However, I really don’t know this person that well yet for one thing. I do appreciate that times are tough and we’re all looking for ways to get more business. However, proper social media etiquette means we don’t just post on other people’s wall’s for business. I’ll admit I’ve inadvertently posted something on a friend’s wall promoting my business. When it was brought to my attention, I immediately apologized and removed the post.

Here’s what I suggest. Send this type of message directly to your contacts and ask them if they’d mind sharing it with their friends. Then allow your contact to decide if it’s something they feel comfortable promoting on your behalf or not.

I’d love to hear your comments!