Have I got an amazing special for you!

You just know those words are going to be followed by a pitch, don’t you?

First, I’ll get the rant off my chest: telling me that you have $10,000 worth of ‘products’ for only $297 is selling, period. It’s not special, it’s not a gift. In fact, if these are electronic products with zero cost to reproduce, there’s no such thing as a ‘special’ price because even if I only give you a nickel, your profit margin on that sale was 100%.

Folks looking for yet another tricky advertising gimmick (you can tell them a mile off because all their prices end in ’7′) are delighted to imply that they’re giving you a gift, some amazing mega deluxe special extra deal, in order to make a sale.

Let’s stop corrupting what the words ‘gift’ and ‘special’ mean. Don’t you dare imply you’re doing someone a favor, and then ask them for money. Making a smaller profit isn’t a favor, it’s business.

Remember when you used to be able to ask someone out for coffee in order to get to know their business better? Smart folks realised that by unselfishly learning about others in order to send them qualified prospects, our networks grew and in the long run, it came back around to us.

Selfish folks figured this out, and started asking networking victims out to coffee to ‘learn about your business.’ And then, as soon as they’d trudged through the formalities, the hard sell started. Pitch pitch pitch.

Try asking someone out for coffee so you can learn about their business. Watch the panic in their eyes, the scramble for an excuse. Selfish sellers have done their best to suck the juice out of an unselfish but brilliant method of organically, humanly, growing your business.

Promise me that you, yes you, reading right there, will never resort to deception, no matter how subtle, in your marketing or your business. Promise me that if you offer a gift, it is truly a gift, with no thought of return. Promise me that your ‘special’ price is actually less than what you’ve actually sold for in the past, and explain why you’re reducing the price (otherwise, it just looks like you couldn’t sell it for a hundred so you’ll try fifty.) Promise me that you’ll stop ending prices in the number 7 because even if it works, it’s psychological trickery and it’s unethical and immoral.

Find someone who’s corrupting the gift culture which has been fundamental to civilization for thousands of years, and send them a link to this post. Let’s make sure everyone everywhere knows that we’re not gonna take it anymore. At the very least, the lazy clowns will have to find something else to corrupt.

Rise above the garbage and noise. You’re better than that. You know that, of course, but you’re afraid. I get it.

Sometimes being a hero is hard.

During his one (and only) art class, Dr. Seuss turned his drawing paper around and was sketching sideways. The teacher scolded him, and said, “You can’t draw that way! If you do, you’ll never succeed.”

What Dr. Seuss knew, and the teacher didn’t, was that in order to succeed you can’t do what everybody else is doing. Nor can you try to appeal to everybody. You’ve got to separate yourself from your competition in some way. Many people can draw and write books for children. None of them can do it like Dr. Seuss did.

Be memorable

Dr. Seuss’s characters, The Grinch, Sam I Am, and The Cat in the Hat live on more than 50 years after they were first published because they’re unique. Before you try to market your business, think about what you offer that’s different. Do you specialize in a particular industry? Are you the most expensive or offer gold-plated, super-special service that’s completely over the top – like having papers delivered by a butler dressed in white tie and tails? Do you do one thing really, really well?

Stick to your passion

Dr. Seuss wrote a truly awful movie called The 5000 Fingers of Dr. T. It was so bad that he called it a “decabulous fiasco” and didn’t mention it in his official biography. He was doing something he wasn’t particularly good at. And it showed.

Choose a specialty that you care about. If you have a passion for genealogy, follow it and help people trace their ancestry. I love working with creative people, but I’d be hard-pressed to drum up much enthusiasm for promoting NASCAR. Be genuine, not artificial.

Not too narrow

If Seuss had stuck to writing for left-handed children named Max who live in Tulsa, Oklahoma, he’d have been in trouble. No, his books were aimed at beginning readers. One of them (Green Eggs and Ham) had only 50 different words. A niche that is too small will make you unique. It won’t make you money.

Be yourself

You may be worried that other people have said and done everything there is to say about being a Virtual Assistant or found every niche that’s worthwhile. Someone else may also be concentrating on offering bookkeeping to dry cleaners – but they’ll bring different skills, a different perspective, and a different personality to their clients than you will to yours. Stick to what drives you.
As Dr. Seuss said,

Jodi Kaplan has been called the Clarity Driver and the Wizard of Words. She blogs about broken marketing and how to stop it at Fix Your Broken Marketing.

What’s your greatest challenge in your virtual assistant business? Finding new clients, marketing strategies, setting up a blog or website, networking?

Here at Chief Virtual Officer Joel and Sue know that sometimes you don’t need ongoing coaching. You do need a mentor or business coach to brainstorm with and help you resolve a specific challenge you are facing. So we’re here to help you do just that.

We now offer 30-minute and 60-minute coaching sessions. We want to help you resolve your greatest business challenge today and can do so in just 30 -60 minutes.

• 30 Minute Coaching Session $50
• 60 Minute Coaching Session $75

You will have access to both Joel and Sue during the coaching session. To schedule your coaching session and resolve your greatest business challenge, send us an email at Contact@ChiefVirtualOfficer.com. Let us know if you’d like a 30 minute or 60 minute session and what days/times work best for you. We’ll contact you to schedule it and arrange payment.

Our Money-Back Guarantee: If after the session you don’t feel you received value, we will refund your money!

Calling all new and aspiring virtual assistants!

• How do you find your first client?
• What are affordable and effective ways to market your services?
• How can you attract and educate prospects with your website?
• How can you develop a business plan, blogging strategy and article writing strategy?
• How do you determine your rates and pricing structure?

Chief Virtual Officer offers an intensive 5-month course customized to your specific needs. Each month focuses on a specific area of your Virtual Assistant practice. Each week you will receive homework with specific strategies to implement in your business right away. In addition to two monthly coaching sessions via telephone, we will reply to all your questions via email as often as you like.

We are currently taking on new clients. Use the Contact Form to schedule your free 30-minute coaching session so you can determine if this is the right program for you.

Get all the details on our Coaching page.

The Client Communication Clinic we hosted in Vancouver last Friday was great! We finally met Renee Shupe, The Redhead VA, in person. We also met an aspiring virtual assistant and are meeting again this coming week while we’re still in the Vancouver area.

Joel and I will be in the Vancouver area until August 23rd at least. We’d love to meet other local virtual assistants in person and chat with you about your business. If you were unable to attend the Client Communication Clinic and would like to receive the instructional materials, we’d love to meet with you and provide you all the materials for the same cost as the Clinic.

We will meet with you in person anywhere within the Vancouver area at a time convenient to you for up to 3 hours and provide:

1. Client Communication Clinic CD package ($100.00 Value) – over 5 hours audio and 7 Special Reports on the following topics:

• Identifying Your Ideal Client and Target Market
• Networking Creates Word of Mouth Referrals
• Converting Prospects to Clients
• Effectively Marketing With Your Newsletter
• Bonus Tips: Grow Your Business as a Chief Virtual Officer
• 7 Steps to Small Business Marketing Success by John Jantsch, Duct Tape Marketing

2. Building Blocks: Succeed as a Chief Virtual Officer, a 72-page action guide. ($19.95 Value) We use this action guide during the Clinic. You will also receive an Implementation Checklist to help you implement what you learn from the CD and Action Guide  in your business right away!

3. Personalized business advice and answers to your questions about your Virtual Assistant business.

All this for $100.

If you’d like to take advantage of this special offer, use our contact form and let us know where and when you’d like to meet and we’ll work out all the details.