Traditional advertising is no longer effective marketing; in fact, it's actually anti-marketing. Attend a free one-hour class that shows you how to combine intelligently targeted advertising with the concepts of permission-based marketing, directed word-of-mouth, and the excellence of your own business to generate new business. The class is taught by Joel D Canfield, winner of Skorman Production's Stu Ed Award for the Most Profitable Business Class.

When and Where
Monday, August 11th 5pm
Raleys Event Center (at the back of the store): 1915 Douglas Blvd, Roseville, California, 95661

Please call Sue at (916) 390-2262 for more information or to RSVP.
Visit Joel's website for the full class listing.

Joel's consulting service The Commonsense Entrepreneur mentors service related small businesses in customer–centric thinking as a primary tool to reach your goals. He is also a co–founder of the Northern California Association of Entrepreneurs, a support community promoting self–education and cross–pollenation of ideas for entrepreneurs.

Joel has successfully operated his own small businesses during the past 25 years and worked with and for service related small businesses for 30 years. He has experience on the front line in customer service and service implementation, and in virtually all aspects of the back office.

His book "49 Commonsense Business Observations" was published the first quarter of 2008. His second book "The Commonsense Entrepreneur" will be published during the second quarter of 2008.

This year my business has grown tremendously. I've been asked by several other solopreneurs how I advertise. I don't. Ninety-nine percent of my business comes from word of mouth referrals. This is the very best advertising a business can get and it doesn't cost a penny. A client who feels special tells other people. Those people in turn tell their friends. And so my business grows.

I checked the numbers. So far in the half of this year, my income has tripled what it was all of last year. And the business for the first six months of 2008 is ten times what is was the first six months of 2007.

So how do you get the type of word of mouth advertising that increases your income ten times what it was? Make your customer feel special and important. Each of my client's feel that they come first, and they do. They know that whatever they ask of me, I'll get it done, accurately, and in a timely manner. And they each get one free hour of service for each person they refer who uses my services.