Would you like to get inside the minds of your prospects and clients and see how meeting people's greatest unfilled emotional need, knowing the most beautiful sound in any language, and engaging in effective ethical persuasion can help you succeed in your small business?

Then you need to attend Joel D Canfield's class: Commonsense Customer-Centric Thinking. An outline of what he teaches is found below. Visit his website, to find out when and where you can attend a class.

Commonsense Customer-Centric Thinking

1. We Learn By Making Connections

2. You’re Unique—Just Like Everyone Else

3. Relationships—What Do They Want?

4. There is No Reality; Only Perception

5. In the Absence of Positive Effort Weeds Naturally Grow

6. The Most Beautiful Sound is Their Name

7. Emotional Bank Accounts

8. Mirroring Communication Styles

9. Persuasion
a) More Carrot, Less Stick (Part I)—Treating Grown-ups Like Grown-ups
b) Don't Choose Lose/Lose
c) Compromise = Waste
d) If I Could Change Your Mind
e) More Carrot, Less Stick (Part II)—Negative Reinforcement is an Oxymoron

10. Decisions, Decisions
a) Too Many Choices
b) The Meal Deal
c) Not Enough Perceived Difference
d) Not Enough Perceived Choices

11) No One Likes Surprises

My husband, Joel D Canfield, was recently interviewed by Trevor Gay as a Friend of Simplicity. Today Trevor posted the interview on his website. I especially enjoyed the part where Trevor asks Joel about his management heroes. Joel is writing a book, The Commonsense Entrepreneur, where he discusses commonsense business ideas. You can learn more about him and his business at his website.