I just took a shower. For most of you, this is not fascinating. Unfortunately, the shower itself was not that great.
A shower needs to be a great experience, especially since it's already a poor substitute for a nice long soak in a tub big enough for such a soak. Instead, the makers of this shower's plumbing made it one step worse by designing a faucet which inextricably links the water's temperature with its pressure.
In order to get hot water, you simply turn the faucet farther. Of course, this results in more pressure. Turn it up high enough to have a nice hot shower, and needles tear at your flesh. Turn it down to a gently stimulating spray, and the frigid chill stimulates goosebumps.
How does it make sense to link water pressure with water temperature?
Do you provide any packaged services in your business which make as little sense?
Do you require a client to take Service B when they sign up for Service A? Do you place restrictions which make life easier for you, not your client? Are there ways you can let suspects, prospects and clients have more choice, more control, over the degree and kind of services you provide them?
A cold brisk shower might not be your thing; nor might a gentle hot shower. It's not about you! Don't suffer from BLM (Be Like Me.) Unless the packages you've assembled are required by your very best professional advice, don't insist that the people who provide your livelihood think like you.
Shower the people you serve with choice.