So we're all wondering what we can do to help our business grow despite the economy. We've heard it all before. Here's a reminder. Provide extraordinary customer service. You'll get more repeat business and word of mouth referrals. Here are just eight of many ways you can provide extraordinary customer service:
1. Thank Them for Coming In
Thank your customer for coming in. Everyone has a basic need to feel appreciated. Thanking your customer for coming in makes them feel welcome and valued.
2. Anticipate What They Want
Get to know your customer, develop a relationship. Knowing his name is just the beginning. Once you know your customer, you're able to anticipate what will appeal to him and make relevant recommendations.
3. Give Each Customer Unique Service
Everyone wants to feel special and unique. Again, you need to get to know your customers, paying attention to many different factors and details. Then you can give each customer special, unique service.
We all like to be around friendly, happy people. Your customer should see a smiling when they enter your business. A smiling face will make him want to come back.
5. Exceed Customer Expectations
When was the last time you had a meeting with your employees or did a survey of your customers to determine what they expect? Once you know what they expect, you can exceed it. Understand what your customer expects from you and then go the extra mile.
6. Connect with Customers on an Emotional Level
Know what motivates your customers. When you show the customer that what is important to them is also important to you, you're connecting on an emotional level.
7. Keep in Touch with Your Customers
We must earn loyalty from our customers every day. Keeping in touch with your customers is not just telling them about a sale. It's letting them know about things of interest to them; it's about educating and informing them about your business or industry. Sometimes, it's just a friendly reminder or a thank you.
8. Educate Your Customers
Offer seminars or classes on topics of interest to your customers. Make sure your staff is informed about your merchandise and able to advise customers knowledgeably. Use signs to explain the benefits of a product, to teach how to use a product, or explain the difference between similar products.