Refer your client to someone else and increase their satisfaction. What?! Give the project to someone else? What am I talking about?
Has a client ever asked you to take on a new task and you know you aren't the best person to do it? You may struggle through it and end up doing an okay job. But what if you know another colleague that can do that task and do a GREAT job at it because it's their specialty? Your client will be more satisfied if you refer them to your colleague. You won't lose them as a client. Your client will continue to have you do the tasks you're great at. They'll be so happy you referred them to the right person that they'll tell other people about you. I have a real life example of how this worked for me.
One of my clients has me do a variety of tasks including creating and sending out a monthly newsletter. Recently she asked me to create a really eye-catching Facebook page for her business. I did create a basic page for her but then explained that if she wanted something really special, that was not my expertise. However, I could refer her to someone who specialized in creating spectacular Facebook pages for businesses.
So she contacted the person I referred her to and was very happy with their results. She continues to use my services for the tasks I've been doing all along. And she's happier than ever saying, "Thank you for your suggestion of someone to really take it to the top!"
Don't be afraid to refer your client to someone else when you know you aren't the best person for that particular project. Your client will appreciate your honest and that you did help them find the right person to get the job done.
Yes! Referrals do increase client satisfaction!