Diamond In The Rough Teleseminars Presents... The Commonsense Entrepreneur: Success Through Customer–Centric ThinkingSeptember 12th, 2008 by Sue L Canfield
With Guest Speaker Joel D Canfield
Wednesday, September 24, 2008
5:00 pm–6:00 pm Pacific
Join us for one hour to learn how focusing on the customer in every aspect of your business, not just those we traditionally associate with customer service, will help your business thrive.
Who Should Attend? –Solo professionals and New Small Business Operators
Customer–centric thinking is vital to service related small businesses. Too many service related businesses have gotten so wrapped up in process, cost–cutting, and gimmicky advertising that they've forgotten that without customers, there is no business. Even those who remember the customer don't always know what customers want and how to provide it.
Customer–centric thinking means focusing on the customer in every aspect of your business, not just those we traditionally associate with customer service.
Know the four basic consumer needs. Get inside the minds of your suspects, prospects and clients to see how they make decisions, how they learn, and how meeting their greatest unfilled emotional need can help you succeed.
You will learn:
* The single most important thing to know about a client or prospect
* The four basic consumer needs
* How to avoid 'zero sum' thinking in persuasion
* How to achieve synergy instead of compromise
* The core of effective ethical persuasion
* How to avoid three consumer decision–making roadblocks
* How to use emotional bank accounts in permission marketing
* Why communication mirroring is important
* How most people's self-perception affects how you do business
Format: Barbara Davis, life and business coach, will have a one–on–one discussion with Joel about The Commonsense Entrepreneur.
About Joel D Canfield: Joel D Canfield, The Commonsense Entrepreneur, speaks, writes, and consults on customer–centric thinking as a primary tool for service related small businesses to reach their business goals. His topics include Commonsense Customer–Centric Thinking, Effective Entrepreneurial Etiquette, Commonsense Small Business Marketing, and Cultivating Quality Employees.
Joel has written two business books this year, 49 Commonsense Business Observations and The Commonsense Entrepreneur.
Registration: This is a Complimentary Teleseminar - Just go to Uncover Your Brilliance and click on the button below (Register!) click on Check Out and fill out the form; that's all you have to do! We'll email you the teleseminar telephone and pin number. We'll send a reminder a few days before the call.