Your website is one of your greatest marketing tools. Has it been around for a while? Are prospects intrigued by your website or does it drive them away? It may be time for a makeover. Here are 4 website marketing makeover tips:
1. Professional design. Ask a couple of trusted colleagues to review your site and give you their honest opinion as to its attractiveness and professionalism. You don't have to spend thousands of dollars to have an attractive, professional looking website. However, you do want a website that shows you are a professional. An obviously 'home-made' website turns prospects away.
2. Targeted, clear marketing messages. Ask these same trusted colleagues for their feedback on the marketing messages on your website. If it's unclear what your services are or they seem unfocused, prospects will look somewhere else for what they need. Your website messages need to clearly show prospects what it is you can do for them.
3. Concise content. Short, punchy sentences and bullet points work much better than long rambling paragraphs. Your content should let visitors know why they should do business with you. You may want to get some assistance in writing compelling copy for your website.
4. Call to action. Is it clear and obvious what you want your visitors to do? How can they contact you? A clear call to action is vital to convert prospects to clients.