Today I refer you to Jerry Kennedy's blog. Here's an excerpt:
"What this post and the “open letter” campaign are really about is a determination to end the the tolerance of bad service. We as customers have become so accustomed to bad service that we just pretend like it’s something we have to get used to. But we don’t. We get to choose. Just like the business has a choice in whether or not they want us as customers, we have a choice and we need to exercise it more often."
Read more of Jerry's post at his Motivation 101 blog.