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Learn Why Now is the Time to Grow Your Business & How You Can Succeed While Others Fear and Fail

Carpe Momentum

In an economy where every new client, every new project can feel like a stay of execution instead of a new start, you need to see every opportunity, and seize it.

Here's why.

And how.

Where & When

Friday June 12th
1:00 to 4:00 p.m.
9380 Elk Grove-Florin Road
Elk Grove California

Space is very limited. Register Now!

There's a marvelous tool that will help you free up mental energy, while ensuring that you'll remember important ideas, facts, and feelings.

It's a notebook.

I've spent an hour this morning trying to remember the details of a conversation I had with a client, so I can write an outline for our next coaching session. I feel like I'm not providing the real value I want to deliver when I can't get back in the emotional moment that sparked a very clear picture of our next chat; our direction for the next session.

Thing is, I really was taking notes—but on what my client was saying, not on what I was saying. I mean, I'll remember my own words, right?

As a matter of fact, no; I don't.

I'm planning on recording these calls, strictly so I can go back and review what was said and how it was said, to recapture the emotional impact. My benefit comes from changing how people feel based on what they think about, not just sharing facts for them to sort out in their own head.

My dad never went anywhere without a little thirty-nine cent notebook in his shirt pocket (he write in it with a fountain pen, in green ink—but that's another story.) When he needed to remember something, he just wrote it down. Not only did he actually remember things later (reviewing the notes) but his mind was free to concentrate on the moment instead of spending part of its energy remembering the three simple little things he needed to remember—they were in the notebook, not his head.

Social networking is the wave many solopreneurs are now riding. Using social networking as a piece of your marketing strategy helps your prospects get to know you and your business, how you work, what values and ethics you uphold. Your prospects come to trust you, turn to you for information, and eventually want your services and products. They will even refer you to other people they know who can use your services. 

Why haven't you decided to ride the wave of social networking? Some small business owners I've talked to give these reasons for not jumping into social networking: 

1. It's too complicated.
2. It takes too much time.
3. There's no way to track the return on investment
4. You can't get new clients from social networking 

Social networking does not need to be complicated or take hours and hours each day. So how can you use social networking responsibly and effectively? Remember - no one wants to be inundated with offers of your costly services all day long. When I start getting a dozen messages everyday from the same people over and over again offering their expensive services, I quickly tire of that and don't want to hear from them anymore. 

However, I do appreciate receiving valuable and interesting information, tips, quotes, etc. So start small. I suggest taking these steps in this order: 

1. Post tips your prospects can use
2. Offer a free report or gift to those who sign up for your newsletter
3. Put together a free or low-cost teleseminar to build your list and promote it 

Remember, social networking needs to be about building relationships - not primarily about self-promotion. So balance is needed when using social networking as a marketing strategy.

A virtual assistant can help you get started in social networking and assist in maintaining your profile. Save time by having your virtual assistant update your social sites on a regular basis. There are tools, such as TweetLater.com, that can be used to schedule Tweets in advance so you're not spending every minute of the day on Twitter. 

If you're not using social networking to market your business, you're missing out on a big piece of the puzzle. Remember that it may take seeing your information 8-20 times before a prospect picks up the phone to call you or contacts you through your website. So let's get busy and start networking! 

Sue Canfield

For over 25 years Sue Canfield, Virtual Office Administrator and Owner of Awesome Assistant, has helped small business owners with administrative tasks. Since 2005 she has worked with over 30 clients to help them grow their businesses, specifically by using online marketing strategies such as email newsletters, blogs, articles, and social networking. Her mission is to partner with her clients to work together to create and implement strategies to promote their businesses. For more information about how she can help your business, visit http://www.AwesomeAssistant.info.

I have mentioned that, after the age of three, no one likes surprises. If you forget that, as I did earlier this week, the results can be painful.

A reader commented on one of my strongly-worded blog posts. They disagreed vehemently. I was not surprised.

What surprised me was the offline contact from the reader who explained why they took the subject so seriously; it was something they were facing in a very real way, right now.

What followed was a 5,000-word email conversation about the issue, which finally ended in complete agreement with my original post.

Here's where the 'learning experience' happens.

Re-reading the 10 pages of conversation I realized that this was information nearly anyone could benefit from. I asked if, perhaps, I could share an anonymised version of the conversation with others.

The answer was a horrified emphatic 'no!'

I realized after some thought that I had changed contexts; from a private conversation to a public forum. No, nothing had really changed, and I certainly hadn't shared anything with anyone. But simply asking the question was unexpected; the surprise we're supposed to be avoiding.

Don't go around surprising people. It doesn't work.

Two themes come up frequently in my conversations with and reading about other entrepreneurs—work/life balance, and 'the bottom line.'

The first doesn't exist, and the second is not why you're in business.

If you're in business for the right reasons, you love what you do; it's what gets you out of bed in the morning. Of course you love your family; of course you have other interests besides work. No respectable person puts work ahead of family; no reasonable person only has one interest, to the exclusion of all others.

But you'd better love what you're doing, especially if you're self-employed. Honestly, why would you hire yourself to do a job you don't like?

So, let's assume that your work is just another manifestation of your passion.

Do you really expect to take it off and put it on like a sweater? And what does it have to do with money?

Sometimes I work late into the night, missing some family time because I'm in the zone. Sometimes. But, just as often; more often, actually, I take time in the middle of a 'business day' to spend time with my wife, my daughters, my friends. I take time, right in the middle of the week, away from work and the office, to share in spiritual activities with my family. I stop work at 4:00 most days to work on an album of jazz songs I'm writing with my older daughter; then, I go back to what I was doing. Or, I don't. I keep my goals loose and flexible where possible, so I can decide how to spend my time.

Work/life balance means being balanced in my own head, not balanced on a clock or calendar.

And money? C'mon; I'd do 90% of what I'm doing right now, even if I had enough money to retire. I love writing. I love coaching solo professionals, writers, musicians, helping them communicate with their prospects and fans better to establish trust and build relationships. I love my web business; sorting out what's needed, designing tools, doing usability studies, helping clients build what they really need instead of what they think they need. (Okay, if I really had money, I'd offload the coding to someone more talented than me.)

I love to barter. If someone has a skill I can benefit from, and they need something I can do, I want to work with them. What I don't want is to turn our genuine human caring into a commercial enterprise. Fer cryin' out loud; the whole point of my consulting business and my writing is to do exactly the opposite, to get businesses to be more human, to stop behaving like abstract entities with no soul, and start speaking and trusting and caring like real human beings do.

Work/life balance is how you choose to serve yourself and the ones you love, every minute of every day; choices about the long run, not the moment.

And, in the long run, it's not about money. Not ever.