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Small Daily Steps to Success

April 1st, 2010 by Sue L Canfield

Sometimes we become so overwhelmed that we forget that it just takes small daily steps to succeed. The important thing is consistency and doing something every day. So it doesn't have to be a huge thing.

One thing I've noticed in the last 60 days is the increased traffic at this blog. When I post regularly, traffic increases and so does interest in my business. So I've decided for the month of April to post a blog entry every single day. It may be a small post. But I am interested to see what kind of traffic I have this month after doing this.

What do you think? Will this result in increased traffic to my blog? Will it result in increased business this month? I'll let you know!

What small daily steps to success will you take in April?

Share Your Marketing Recipe for Success

February 4th, 2010 by Sue L Canfield

One of the business challenges many virtual assistants have is that of how to market their services. The first step is to have a game plan, or as I like to call it, a Marketing Recipe for Success.

A successful marketing plan includes specific daily activities. The hit and miss approach may work periodically. But if you want consistent results you need to be consistently marketing.

Take some time to write down your plan. Include a detailed description of your clients and prospects and what they need from your services. Write down specific actions you can take each day to put your message in front of your clients and prospects.

Your Marketing Recipe for Success may include spending time using Twitter and Facebook each day. Beware though not to get caught in the trap of visiting these sites and then getting caught up for hours without a specific plan. Set a timer and spend a specific amount of time proactively connecting with people and providing valuable information.

Please feel free to share your Marketing Recipe for Success.

ALL MOMS WORK:Short-term Career Strategies for Long-range Success

March 4th, 2009 by Sue L Canfield

My friend, Sharon Reed Abboud, has published a book, All Moms Work: Short-term Career Strategies for Long-range Success. Cheryl Stein, Canada's Monster.com person coach says, "As a career coach and consultant I will be putting this book on all my clients' reading lists."

This book helps moms keep their skills, contacts, and resumes fresh; earn serious money while working primarily from home; and transistion back to professional part-time or full-time employment when they're ready.

Sharon is offering a 35% prepublication discount. Just click on this link http://www.capital-books.com/Books/BookDetail.aspx?productID=185598 to go right to ALL MOMS WORK on the website, click on "Add to Cart" and in the Shopping Cart type in the code WORK04, and proceed to checkout.

Sharon hopes this book gives everyone some great new ideas for meeting career and financial goals in these hard times.

I've place an order for my copy and encourage you to do the same.

Diamond In The Rough Teleseminars Presents... The Commonsense Entrepreneur: Success Through Customer–Centric Thinking

September 12th, 2008 by Sue L Canfield

With Guest Speaker Joel D Canfield

Wednesday, September 24, 2008
5:00 pm–6:00 pm Pacific

Join us for one hour to learn how focusing on the customer in every aspect of your business, not just those we traditionally associate with customer service, will help your business thrive.

Who Should Attend? –Solo professionals and New Small Business Operators

Customer–centric thinking is vital to service related small businesses. Too many service related businesses have gotten so wrapped up in process, cost–cutting, and gimmicky advertising that they've forgotten that without customers, there is no business. Even those who remember the customer don't always know what customers want and how to provide it.

Customer–centric thinking means focusing on the customer in every aspect of your business, not just those we traditionally associate with customer service.

Know the four basic consumer needs. Get inside the minds of your suspects, prospects and clients to see how they make decisions, how they learn, and how meeting their greatest unfilled emotional need can help you succeed.

You will learn:

* The single most important thing to know about a client or prospect
* The four basic consumer needs
* How to avoid 'zero sum' thinking in persuasion
* How to achieve synergy instead of compromise
* The core of effective ethical persuasion
* How to avoid three consumer decision–making roadblocks
* How to use emotional bank accounts in permission marketing
* Why communication mirroring is important
* How most people's self-perception affects how you do business

Format: Barbara Davis, life and business coach, will have a one–on–one discussion with Joel about The Commonsense Entrepreneur.

About Joel D Canfield: Joel D Canfield, The Commonsense Entrepreneur, speaks, writes, and consults on customer–centric thinking as a primary tool for service related small businesses to reach their business goals. His topics include Commonsense Customer–Centric Thinking, Effective Entrepreneurial Etiquette, Commonsense Small Business Marketing, and Cultivating Quality Employees.

Joel has written two business books this year, 49 Commonsense Business Observations and The Commonsense Entrepreneur.

Registration: This is a Complimentary Teleseminar - Just go to Uncover Your Brilliance and click on the button below (Register!) click on Check Out and fill out the form; that's all you have to do! We'll email you the teleseminar telephone and pin number. We'll send a reminder a few days before the call.