May 10th, 2010 by Sue L Canfield
Someone recently searched for some information on this topic here. Perhaps you've already defined your target audience and wonder now where to find them. Of course this may vary depending on your audience. First, let me say that if you've created your marketing materials to appeal to your target audience - your website, social media, etc. - then your target audience may just come to you!
Find out where your target audience goes - both in person and online. Then go there. Your target audience may attend local meetups or networking events. Attend those events. Perhaps they have their own social networking groups online. Join those groups. When attending the events or participating in these online groups, remember to connect with people and develop relationships before trying to sell your services.
March 10th, 2010 by Sue L Canfield
Everyone wants to know how they can reach their target market and convert prospects to clients. It's a continuous process. Your target audience will only buy from you once they know you and trust you. In order for them to get to know you and come to trust you, you must invite them to engage with you by asking questions and adding to the conversation.
To engage your target audience you must first define specifically who your target audience includes and what service you offer. Make it clear that your service will provide a consistent, desirable outcome for your prospects. Your marketing messages should clearly define a valuable outcome.
Then invite your target audience to engage. Invite them to talk to you, to explore and ask questions about how you can help them reach that valuable outcome.
For example, I offer a no cost, 30-minute telephone consultation to virtual assistants and those interested in becoming a virtual assistant. During the 30-minute phone conversation, my prospects have the opportunity to speak with me and my husband Joel who is also a business coach. By the end of the call we will identify your biggest business challenge and offer at least one action you can take to address that challenge.
So, what holds you back from taking us up on that offer? Do you feel you will only hear a sales pitch? Do you think you already know what your biggest business challenge is and don't know how we can help?
I'd love to hear from you!