We all receive a ton of messages every day, maybe hundreds and even thousands, through email, radio, TV, magazines, etc. Does your prospect remember your message among all those they receive each day? When they are ready to use a product or service, do they think of you first?

Here are 4 ways to connect with your prospects on a regular basis so they will think of you first:

1. Ezine. Consider sending your ezine out weekly instead of monthly. A note of caution though. If you decide to send weekly, keep it short! If you’re blogging several times a week, your ezine could be the title and first paragraph of each post for the week with links back to those blog entries where your prospect can read more.

2. Blog. Post a blog entry at least three times a week, even daily. Conclude each entry with a call to action directing your prospects to your products and services.

3. Teleseminars. Promote your teleseminars in your ezine and blog. There are many sites you can promote your teleseminars on also. One site is www.seminarannouncer.com. You can also use Facebook and LinkedIn to post these events.

4. Auto responders. Creating an auto responder series is an excellent way to grow your list and stay on top of your prospects minds. It could be an e-course, weekly tips, daily inspirations, etc.

Remember to use balance and do not inundate your prospects with too much, too often. The information you send should be relevant and valuable.

A virtual assistant can help you set up systems and manage these for you so you can stay on top of your prospects minds. Are you ready to start a blog or monthly newsletter? Contact Awesome Assistant and let’s get started.

What are you doing that makes your prospects think of you first?

Teleseminars are a great way to inform people of you and your services. Teleseminars help people get to know you, come to like you and then trust you. A great way to promote a teleseminar is through social networking. If you are already on social networking sites and have access to many contacts, you already have a base of people who know and trust you. These people are more likely to register for your teleseminars and tell their friends about it.

Social networks allow you to post useful tips and information that can help your target market. You can also read and listen to what others are saying so you know what things are of interest to them. You can answer questions on LinkedIn, share your blog posts on Facebook, post a tip on Twitter. Doing these things helps build your credibility so people are more likely to want to participate in your teleseminar. Of course you want to use social networking responsibly and not overdo your promotion. Balance your promotion with valuable information you share.

What do you do to promote your teleseminars?

We use technology to automate and be more effective. Now, even the smallest business can use technology to gather people online in a web meeting. More and more businesses are using this technology as gas prices have increased. Your effectiveness and efficiency can be improved using web collaboration tools.

There are several ways to use webinar or webcast technology. You can create a sales presentation and invite someone who calls in to join you online while you walk them through the archived presentation. You can hold a discussion about challenges faced in your industry with several panel members. This can be a meaningful discussion that you host without being a sales pitch. Create a teleseminar and invite clients and prospects to attend by phone. You can also interview an expert this way and have guests get questions answered. These webcasts can be recorded and archived on your website. You can also turn them into an audio CD and use them in your marketing.

There are several online tools you can use:

GoToMeeting/Webinar – For $99/mo unlimited meetings with up to 16 people and unlimited webinars with up to 1000 – comes with audio telebridge as part of the package.

FreeConferenceCalls – Free conference calls and webinar capabilities.
OfficeLive Meeting
WebEx
Skype Video

Have you used any of these tools? Share your opinion of them with us.

Wednesday afternoon I had the opportunity as a guest speaker to share in a teleseminar about virtual assistants. I was able to answer questions such as, why should I hire a virtual assistant, can I afford to hire a virtual assistant, and how do I find the right virtual assistant for me?

I’m pleased to offer a free 3-page report I created that answers those questions. In addition it gives you 9 specific reasons to hire a virtual assistant and 4 income-generating tasks to delegate to your virtual assistant.

If you’d like my free report, please sign up for my free monthly newsletter or just reply to this post.

With Guest Speaker Joel D Canfield

Wednesday, September 24, 2008
5:00 pm–6:00 pm Pacific

Join us for one hour to learn how focusing on the customer in every aspect of your business, not just those we traditionally associate with customer service, will help your business thrive.

Who Should Attend? –Solo professionals and New Small Business Operators

Customer–centric thinking is vital to service related small businesses. Too many service related businesses have gotten so wrapped up in process, cost–cutting, and gimmicky advertising that they’ve forgotten that without customers, there is no business. Even those who remember the customer don’t always know what customers want and how to provide it.

Customer–centric thinking means focusing on the customer in every aspect of your business, not just those we traditionally associate with customer service.

Know the four basic consumer needs. Get inside the minds of your suspects, prospects and clients to see how they make decisions, how they learn, and how meeting their greatest unfilled emotional need can help you succeed.

You will learn:

* The single most important thing to know about a client or prospect
* The four basic consumer needs
* How to avoid ‘zero sum’ thinking in persuasion
* How to achieve synergy instead of compromise
* The core of effective ethical persuasion
* How to avoid three consumer decision–making roadblocks
* How to use emotional bank accounts in permission marketing
* Why communication mirroring is important
* How most people’s self-perception affects how you do business

Format: Barbara Davis, life and business coach, will have a one–on–one discussion with Joel about The Commonsense Entrepreneur.

About Joel D Canfield: Joel D Canfield, The Commonsense Entrepreneur, speaks, writes, and consults on customer–centric thinking as a primary tool for service related small businesses to reach their business goals. His topics include Commonsense Customer–Centric Thinking, Effective Entrepreneurial Etiquette, Commonsense Small Business Marketing, and Cultivating Quality Employees.

Joel has written two business books this year, 49 Commonsense Business Observations and The Commonsense Entrepreneur.

Registration: This is a Complimentary Teleseminar – Just go to Uncover Your Brilliance and click on the button below (Register!) click on Check Out and fill out the form; that’s all you have to do! We’ll email you the teleseminar telephone and pin number. We’ll send a reminder a few days before the call.