A great way to market to your audience is to share case studies. To create a case study, get your clients involved. Ask them to answer the following questions:
1. What solution were you seeking when you hired me?
2. What did I provide that you value the most?
3. What has been the result of our working together?
4. What would you tell others who are considering hiring me?
Then compile their responses and post your case study.
Another thing you can do is ask them for a before and after testimonial. I asked one client to explain what she wanted before she hired me and then what results she received after hiring me. This resulted in a great testimonial and case study.
"As a corporate tax software expert, I knew nothing about Blogging, Newsletters, Professional Mass Emails or Social Networking. Thanks to Sue Canfield, you'd never know it! Sue and her team did an amazing job setting up my blog so that I had the highest opportunity to capture prospective client information and direct them to my company's website! She also effortlessly put together a coordinating professional mass email system for me to promote my business. She gave me a fantastic education on using blogs, newsletters, professional emails and social networking to add value to my prospects and build my business at the same time!
"It is delightful to have Sue on my team, because as an entrepreneur herself, she always has her focus on building my business and getting a great return on my investment! Sue makes it so simple and easy for me so that I can focus on my business! When I began searching for a Professional Assistant, the one thing that was important to me was to find someone who could ADD VALUE to my business from an administrative perspective; not just "do my to–dos" for me–and I got MORE than that with Sue! She is the ultimate in professional assistants and her team is fantastic! If you are a professional who needs to "follow the profit" by spending your time on what really adds value to your business, then don't hesitate for a second, hire Sue Canfield, or as we call her in our office, Sue Awesome!
"Working with Sue has saved me 15 hours a week in administrative tasks that I no longer have to do and 15 hours is worth $3,750 to me! Thanks Sue, for putting $3,750 dollars a WEEK back in my pocket!"–Stacey Martino, CFO Martino IT, Pennsylvania