At our monthly NCAE meeting Monday night, our guest speaker was Anne Sandler of PIZZAZZ Communications. She spoke to us about how we could each develop our USP - Unique Selling Proposition. Anne explains that your USP is your ultimate benefit statement. It should be one line and stated in about 7 seconds.
To develop your USP, write down who your customers are and what their needs are. Then write down your services and what you do to fulfill your client's needs. Then what's in it for your client? How do your services benefit them? Then you can take that to write down your Unique Selling Proposition.
Here at Chief Virtual Officer, our USP is: "I help my clients go from employee to entrepreneur."