We use technology to automate and be more effective. Now, even the smallest business can use technology to gather people online in a web meeting. More and more businesses are using this technology as gas prices have increased. Your effectiveness and efficiency can be improved using web collaboration tools.

There are several ways to use webinar or webcast technology. You can create a sales presentation and invite someone who calls in to join you online while you walk them through the archived presentation. You can hold a discussion about challenges faced in your industry with several panel members. This can be a meaningful discussion that you host without being a sales pitch. Create a teleseminar and invite clients and prospects to attend by phone. You can also interview an expert this way and have guests get questions answered. These webcasts can be recorded and archived on your website. You can also turn them into an audio CD and use them in your marketing.

There are several online tools you can use:

GoToMeeting/Webinar - For $99/mo unlimited meetings with up to 16 people and unlimited webinars with up to 1000 - comes with audio telebridge as part of the package.

FreeConferenceCalls - Free conference calls and webinar capabilities.
OfficeLive Meeting
WebEx
Skype Video

Have you used any of these tools? Share your opinion of them with us.