Social Media Management in 10 Minutes a Day

July 21st, 2014 by Sue Canfield

You can get a lot done in just 10 minutes a day on Twitter. I recommend you determine your priorities and focus on using your 10 minutes each day on those priorities.

ten minutes a day on twitterOne of my clients wanted to make better use of his 10 minutes a day on Twitter. So we came up with this process:

Twitter Notifications 

  • Goal: to find retweeters and favorite-ers to thank them and/or follow them.  If time is limited, focus on the “Notifications” List.
  • Thank the user for favoriting or retweeting you. If favorited, see if it's someone you want to follow and follow them back.

 Twitter Messages

  • Check for messages and reply as appropriate.

 Twitter List(s) and Retweets

  • Review list(s) and find appropriate post to Retweet.

 Twitter Post

  • Post an update with a shortlink and appropriate image.

If you spend just 10 minutes each day doing these simple things, you'll find your social media presence is much more effective and productive.

Using LinkedIn Groups

July 18th, 2014 by Sue Canfield

LinkedIn groups can be a great source of connections, information, and a way to showcase our expertise. You can join up to 50 groups; however, I suggest you concentrate on no more than five to get started. Choose groups that have lots of recent activity.

using LinkedIn GroupsOnce you've joined a group, take advantage of the Discussions. Participate by adding valuable comments. This is one way to showcase your expertise without promoting a specific product or service. Start your own discussion. Ask a question that encourages interaction and builds a conversation.

Grow your network by connecting with other group members you're not yet connected with. Send a personal message, something like:

Hi [name of group member],

We're both members of [name of group]. I enjoyed your comment in the discussion [name of discussion]. I'd like to connect with you.

Your Name

Make it a goal to invite one new group member each day to connect and you'll find your network grow quickly.

"We're Not a Match"

July 16th, 2014 by Sue Canfield

Have you ever had to let a client or a subcontractor go? How do you handle it?

Over the years I've had to let more than one client go and more than one subcontractor. It's never easy. It's always an emotional process for me. I hate disappointing people. In the past, I always wanted to explain in detail why we couldn't work together any more.

We're not a match

Then my husband and I learned the best thing to say in any situation where you know it's not a good idea to either start or continue a business relationship. You simply say, "We're not a match". 

There is no explanation. It's not about assigning blame. It's simple that "we're not a match". And it's all from your perspective. The other party may have felt it was a match. But if you don't, then "we're not a match". 

The reason we use this when letting a client or subcontractor go is because invariably, no matter what, the other party wants to know "why"? The truth is you don't need a reason. You don't need to give a reason. When you give a reason, it's the other person's natural inclination to reply with their 'reason' why your reason isn't valid. But any reason you have is valid - to you. And that's what matters.

So next time you need to let a client or subcontractor go, just say, "We're not a match". It won't be easy and they may be left wondering. But you'll feel a great sense of relief knowing that the people you are working for and with absolutely love you! I know that's true in my case.

I love all my clients and all the subcontractors I'm currently working with.

 

Focus on Your Objectives

July 14th, 2014 by Sue Canfield

It's very easy to be distracted by everything going on in social media and to lose focus on your objectives. You intended to go to Facebook to post an update about your services but were sidetracked by a post you saw. Next thing you know it's been thirty minutes and you've forgotten to post your update!

How do you maintain your focus on your social media objectives and not get sidetracked?

focus on your social media objectives

Here are a couple of tips I've used:

  1. Type out the post you intend to share and have it up on your screen ready to go with hashtags, image, and shortlink.
  2. Set a timer for 10 minutes. Then if you have been sidetracked, the timer will remind you to get back to task and not to waste more time.

Remember what your objectives are when posting to your social media networks and don't allow yourself to get sidetracked by trivia. You can schedule that for another time!

How Do You Get the Conversation Started in Social Media Networks?

June 30th, 2014 by Sue Canfield

Here are just a few ideas:

  • Ask engaging questions
  • Use humor
  • Ask for tips

How do you get the conversation going on social media?

 

How Do You Get the Conversation Started in Social Media Networks?